Guide: Marketing website is to do a good job in online marketing, which can help corporate promotional images, promote brands, and help companies to explore more potential customers, the real marketing website can do this, but due toEnterprises have lack a comprehensive understanding of marketing websites, when choosing a station company to do marketing websites, choose unprofessional construction companies, not fully considering the marketing of the website, just simply making it from aesthetic angle, this is not true marketingEnterprise website, so when you do online marketing, you only see how many people enter the website, but I can't see the dialogue of potential customers. What is the advantages of marketing website construction?What are the characteristics?The following depth network Xiaobian is analyzed in detail:

1, website positioning.Be sure to make planning, design before designing, locking the company's profit model and brand positioning, conducting comprehensive analysis of the target customers, fully understanding the advantages of product or service, forming differentiated marketing, clear website positioning, thenHigher transformation;

2, website planning.Marketing sites need to combine corporate culture, image, product, advantage, profit model, potential customer needs, etc., plan, integrate into marketing concept, so that marketing runs through the construction of the entire marketing website, so that marketing website has powerful marketing;

3, the website structure is flat.Flat up is not only to help the spider, but also to quickly find the content you want, many website structures have confusion, users find a content, hard to find, this structural user experience and it is not good;

4, the website opens the speed.The main two aspects of the access speed, one is the server's stability, another website itself code problem, many companies use many special effects to pursue cool pages, add many redundant code, and even use Flash animation, thisSeverely affect the speed of the website, these general construction companies are unmatched;

5, website content.Baidu's now algorithm is adjusted, paying more and more attention to content construction, which is the need for ultimately solving user needs. In the content editing, we must deeply explore the wonderful selling points of the product or service, and the advantage editing into an attractive text to describe, of courseIn the selection, be sure to be attractive, the content must be original and valuable, so that more potential customers can attract more potential customers;

6, website design.Using color must be accurate, remember not to be too fancy, not only going to work in planning plan before doing design, but also consider the cultural, strength, industry characteristics, product attributes, industrial status, etc., combined with enterprise VIConsidering a user's usage habit, design a classic website, handling good details, reflecting the professionalism of the company, and the overall feeling must be refreshing, creating a good browsing environment;

7, navigation is clear.Be sure to have clear navigation, let users understand what products do, what kind of products and services, navigation is better than road standards, let customers quickly find what they want to understand, and not easily lost in the website;

8, website typography.In terms of content typography, you must follow the user's browsing habits, put the key content in key positions, layout, position, product, advantage, customer concern, how to solve customer problems and third partiesWitness, focus on displaying;

9. Website integrity.The marketing website is not possible, it can be highlighted and improved with the letter between customers. During the development period, it must pay attention to the relevant qualification certificate, the honor certificate, and the accumulation of third party testimony;

10, online communication mode.Online communication tools are very important, not only shows the phone, but also display online communication tools (Baidu Bridge, Business, EC), of course, can leave QQ, set up a temporary dialogue, do not only put qq, avoid some users do not boardQ, if you want to board Q, add dialogue steps, may lose the chance of dialogue, so this is important to pay attention to it for the first time to find you;

1, URL pseudo static processing.For optimization, pseudocyclicity and dynamics, spiders prefer pseudo static, pseudo-static can better alleviate server pressure, improve search engines, and get a search for diligent, it is natural, marketing websiteCan generate an HTML static page at the front end;

2, the website structure is flat.Turning with a tree structure, not more than three levels, the overall structure is conducive to the spider to quickly grab the website content, many enterprises have not considered website structure, more confusion, some companies' product details page and information details page, all in the fourth level or deeperLevel, improve spider crawling difficulty, spider experience is not good, not conventional;

3, automatically generate a map of the site.The spider crasted the website first, and the website map file XML format, automatic generation helps the spider quickly capture the website content, improve the inclusion;

4, each page TDK can be set independently.Marketing website is more open, in order to grasp more potential customers, let the website set more keywords to get more traffic;

5, product details page ranking.Because the website structure is flat, it is also very reasonable in the site directory structure processing, which allows the product details page to participate in ranking;

6。 關(guān)鍵詞互鎖功能。重要的內(nèi)鏈?zhǔn)┕し椒?，?nèi)鏈對優(yōu)化非常有幫助，提高蜘蛛抓取率，改善關(guān)鍵字排名;

7，標(biāo)簽標(biāo)簽自行設(shè)置。標(biāo)簽標(biāo)簽是與內(nèi)部網(wǎng)站到頁面相關(guān)的內(nèi)容集合，這有利于提高關(guān)鍵字排名，這也很容易優(yōu)化更長尾的關(guān)鍵字;

8，該網(wǎng)站已提交。結(jié)合百度網(wǎng)站管理員相關(guān)的功能，通過背景，開發(fā)百度網(wǎng)站管理員的主動推動和實(shí)時(shí)推動功能，可以直接提交給主要的搜索引擎，加快包含的;

9，靈活的背景操作。PC側(cè)被背景管理支持，減輕管理的工作量，提高工作效率，背景功能與公司相結(jié)合需要開發(fā)，清晰度，非常好的經(jīng)驗(yàn);

　　總結(jié)，現(xiàn)在越來越多的公司重視在線營銷的創(chuàng)造，但許多公司在營銷網(wǎng)站上有缺陷，他們偏離了營銷網(wǎng)站的建設(shè)，他們并不是特別做營銷網(wǎng)站建設(shè)公司。更糟糕的是，所以在選擇車站公司之前，我有一個(gè)基于多方面的網(wǎng)站特色，讓我與車站公司溝通，我不會被車站公司所欺騙。 當(dāng)然，我會選擇車站公司不僅觀看營銷網(wǎng)站。更有必要地看到強(qiáng)度，服務(wù)，施工方法，效果等。 在車站公司，而且多次比較可以選擇適合公司的車站公司。